google maps fail. close or close? using chrome on osx.

Seriously?

“Hello, I am a binary decision forced upon you for no apparent reason. For some reason (*!aherghm*) the feed you want to subscribe to can only be read in your Google Homepage or Reader but you’ve got to decide that now …Careful now…

Why is this so weak?

Is this a feature? What is this? Are Hompage and Reader not able to share feeds?